Top 5 Tips on Hiring the Right Person

Having the right team can either make a business or break it. Great employees are the driving force for any success of your business. The hiring process is crucial to employing the right person that fits best within your organization.

 

The interview is an important step to get to know your potential employee- it is not a time to be critical on someones nail polish choice or how someone keeps tapping their shoe. Here are some questions you may need to ask yourself, to find the right employee for your company.

 

1) Are they team players?

You want to hire someone who is very collaborative and can work within a team. You don’t want to hire someone who solely thinks about themselves and their own competitive gains.

 

2) Can they see patterns in disparate information?

You want to hire someone who can analyze mountains of data and not have an overabundance of information overwhelm them.  Furthermore, with this you want someone who can think critically and understand changes and trends within data to compose insights and strategies.

 

3) Do they ask great questions?

Asking questions is the simplest and most effective way of learning-  you want a candidate who is always interested in learning and absorbing much knowledge as possible about the company/industry.

 

4) Can they admit to mistakes?

Being able to admit to your mistakes can also make you be able to glean important lessons from them. You want a candidate who learns from their mistakes and moves on.

 

5)Is the candidate highly adaptive?

In any business change can happen quick. You want someone who is steady on their feet in adapting to changes within the work environment.

 

Bottomline: It is important to ask yourself these questions to find someone who fits well within your organization. It is important to have a well rounded candidate who is ready for anything that comes their way. 

5 Biggest tips to make your Business Grow

It takes a lot of preparation for rocket ships to launch into space and explore the galaxies. Endless hours of training, spinning in that circle thing, measuring lung capacities..etc. There are important and crucial steps to take before BLAST OFF. Astronauts must be prepared well for smooth sailing- similar to business owners.

 

For a prosperous and smooth journey into the galaxies of business growth:

Here are the biggest tips in making your business grow- without any turbulence.

1) Drop the “Build it and they will come mentality”.

 

Sometimes businesses overlook the importance of a marketing budget. Some may say Facebook is something for millennials and Yelp is only used by a super angry soccer mom whose son wasn’t happy with his chocolate chip pebbles pancakes at the local Pancake Shop. However various consumer studies have concluded with marketing in any form (print, digital..etc)  is highly important and crucial to the success of a business. It helps create more traffic to the business website and gives a customer-centric approach to gaining further leads.

 

2)       Happy Team Happy Business

 

It is important to keep your employees happy and not let it be a scene from the movie “Office Space.” It is important to make your employees feel appreciated because if they are unhappy- sometimes that attitude can spill over into customer interaction. A happy workplace boosts productivity.

 

3)    Invest in the right type of technology

 

Welcome to the 21st century, stop using outdated technology that is as old as Madonna’s Material Girl. By utilizing the right technologies, it gives you the ability to systemize and scale creating sustainable and often more profitable growth.

 

4)     Attend networking events

 

Investing time in building your networks will benefit your business tremendously. Sometimes it’s not about what you know- but who you know. Networking allows you to build relationships with other people and encourage them to refer customers to you through WOM (word of mouth)

 

5)  Nurture existing customers and look for new opportunities

 

Set aside specific strategies in place to boost up customer retention. Stay in contact with existing customers via an e-mail newsletter. At the same time look for new opportunities to get more work and build your customer base.

 

 

Ease the moments of panic during the holidays

Out of all of her friends, Pam was always the one who knew the latest about health and beauty products.  Ever she was a child she always dreamt of opening her own store. She thought to herself, how can she make her neighborhood more healthy?- She then decided to open her own health and beauty product store. When the time came to open her own store in a busy boutique street in Chinatown, New York…she was ecstatic! But when the holiday’s came-she underestimated the amount of traffic she would receive.

Pam was in panic! She was very close to be under-stocked and overwhelmed. She was very limited in monetary resources to provide her store with more stock. She went to her local bank-waited around two hours for a conversation that was ten minutes.

The bank needed collateral from Pam and the process would take around 2 months for her to be refunded. Unfortunately, a two month wait was no good for Pam she had to have her stock in time for the holidays!

Pam’s frustrations quickly turned into a panic-she did not want to let her customers down. The holiday season has always been the time when Pam’s business saw a massive hike in profit-since heath products are  a great gift for a loved one.

The light bulb on top of Pam’s head lit up! She quickly remembered when her friend Andreas Soto needed quick funds when his mechanic shop needed new equipment. Andreas discovered Yalber.

Yalber provides quick and easy funding for a business. An application takes around 5 minutes and a business can get approved within hours-but quicker than a bank. What makes Yalber different from other sources of funding is the fact that Yalber does not have fixed repayments or a time frame like most loans have; Yalber likes to take away the stress from merchants- so you have more time concentrating on your business than debt.  Businesses can be unpredictable sometimes and Yalber gets that; so even if Pam’s business didn’t go well as expected, she does not have to worry about repaying the balance at all. Yalber is a non-debt financing option for businesses. Wondering how it works? Yalber invests in businesses that generate revenue from products or services. Yalber collects a royalty, or a percentage of your business’s future receivables in exchange for an up front-investment.  Unlike other royalty investments, Yalber does not receive royalties of your business’s sales for the life of your business. Instead, the royalties we receive is limited to a specific amount.Once the amount has been paid, the royalty is returned back to your business

Pam went on the Yalber site and could not believe how easy it was to apply and receive funding. The next day the funds were in her business account and she then had the opportunity to restock her boutique. Her customers were happy, and she was relieved!

The Yalber way helps ease the moments of panic many merchants have during the holidays. Please contact us to learn more!

 

Get the funds your business needs. Today.

Connect with a Yalber representative by calling us or submitting an online application

Get in touch

 

TOP 5 MARKETING MISTAKES TO AVOID

What’s a pirate’s favorite thing about marketing?

Thee arrrrrROI

 

Marketing plays an important role in establishing relationships between customers and businesses. Marketing also helps maximize profit and exposure of a company. But however, if done incorrectly it can have an opposite effect!

1) Failing to set goals

For digital marketing-the rule of thumb is to be ROI focused. But is also very important to be goal orientated. Failure to set goals could be a way to ensure the failure of a campaign. Decide what you want your marketing campaign to achieve-set goals and timelines. However, it is important to keep in mind that setting goals may seem easy-but it is important to be as precise, measurable, realistic and attainable…as possible.

Bottom Line:

Having clear set goals help you monitor benchmarks along the way and identify if changes need to be made.

2) Lack of Research

Market research and testing are crucial because they can determine the performance of each of your marketing efforts. They take the guesswork out of what your potential customer wants from you. With proper research and testing you can figure out what audience demographic does your company appeal most to and how you should position your product.

Bottom Line:  Research helps you learn more about your customer and the right ways you can market your products to build brand awareness.

3) Failing to Capture Repeat Customers

Customer retention is an important marketing business strategy that helps increase profits and reduce turn-around rates. Always keep in mind a huge chunk of your business profits comes from existing customers. Failing to resell to your current customer base could result in lower profit and lower retention rates.

Bottom Line: Don’t let your customer go to your competitor.

4) Being Anti-Social…Media

Social Media can be like being at a cocktail party and having to talk to people you were avoiding for the past 20 years. But social media can also be like a cocktail party and having to talk to people that you have been missing for 20 years. Social media can be a great way for a company to get exposure. It is also a crucial component on how to boost your company site’s SEO. You can use lower-cost social media strategies and increase traffic to your website.

Bottom Line: Social Media is a great tool to increase customer acquisition and traffic to your website.

5) Aggressive email blasts

Email marketing is a great tool to build brand awareness and engage with your customers! But sometimes, it is easy to forget the importance of proper audience segmentation. Aggressive email blasts affect deliverability and increases the chances of customers putting your much important email in the dreaded folder…Spam.

Bottom Line: Don’t spam your customers with emails. Personalized emails come a long way.

 

Get the funds your business needs. Today.

Connect with a Yalber representative by calling us or submitting an online application

Get in touch

 

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